Analysis of door manufacturing companies' social media in the United Kingdom
Social media is an important tool for promoting companies, but often companies do not use its full potential, which is why the conversion of advertising campaigns is lower than it should be, and users do not build trust in the brand.
Analysis of social media of door industry companies in the UK showed the following results:
An analysis of 20 pages of British door manufacturers showed that most companies still don't understand how to work with social media in 2025
- Visual unity of profiles: 15% of profiles have a single visual theme, but 40% have no visual unity, and 45% have partial unity.
- Expert posts: no company regularly publishes expert posts, 30% of companies do so sometimes, and 70% of companies do not publish at all.
- Number of publications per month: the maximum number of publications per month is 22 (Endurance Doors, Patchett Joinery and Spitfire). Most companies publish only 0–12 posts per month.
- Frequency of publications: 25% of companies have a low frequency of publications, 25% have a moderate frequency, and 50% have a high frequency.
- Advertising activity: 30% of companies run ads periodically, 15% - constantly, and 55% do not use advertising at all.
- Advertising creatives: the average number of creatives is 4.55. The absence of advertising in the format of user-generated content (UGC), which significantly reduces engagement.
- Publication of completed objects: 95% of companies publish completed objects frequently, but 5% of companies do so only sometimes.
- Stories: 85% of companies do not keep stories or do so irregularly, and only 15% of companies do so regularly.
- Highlights: 95% of companies have well-designed highlights, and 5% have partially designed highlights.
- Profile descriptions: all profiles have a USP (unique selling proposition), but only 35% include numbers, which could increase credibility.
- Entertainment posts: 90% of companies do not publish entertainment posts, 5% sometimes, and 5% of companies often publish.
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Here's what we have: out of 20 companies in the UK, only 35% regularly publish expert posts, and the majority of companies post less than 7 posts per month. This indicates low activity, and does not allow you to gain trust from potential customers. 30% of companies run ads from time to time, and 55% do not use them at all, and this limits their recognition. Businesses that do not invest in content and do not use all the possibilities of social networks are missing the chance to build strong relationships with their audience.