Analysis of social networks of construction companies in Azerbaijan
Social media is an important tool for promoting companies, but often companies do not use its full potential, which is why the conversion of advertising campaigns is lower than it should be, and users do not build trust in the brand.
Analysis of social media of construction companies in Azerbaijan showed the following results:
An analysis of 20 pages of developers in Azerbaijan showed that most companies still do not understand how to work with social networks in 2025
- Visual unity of profiles: only 35% of profiles have a single visual theme, but 40% have no visual unity, and 25% have partial unity.
- Expert posts: only 3 companies regularly publish expert posts, 6 companies - sometimes, and 11 companies do not publish at all.
- Number of publications per month: the maximum number of publications per month is 34 (Kristal Abseron). Most companies publish only 0–5 times per month.
- Frequency of publications: 70% of companies have a low frequency of publications, 5% have a moderate frequency, and 25% have a high frequency.
- Advertising activity: 15% of companies run ads periodically, 10% - constantly, and 75% do not use advertising at all.
- Advertising creatives: the average number of creatives is 4.2. There is no advertising in the format of user-generated content (UGC), which significantly reduces engagement.
- Publication of completed objects: 25% of companies publish completed objects frequently, but 75% of companies do so only sometimes.
- Stories: 75% of companies do not keep stories or do so irregularly, and only 25% of companies do so regularly.
- Highlights: 50% of companies have well-designed highlights, 40% do not have them at all, and 10% have partially designed highlights.
- Description of profiles: 45% of profiles have an unspecified USP (unique selling proposition), and the remaining 55% do not include numbers in the USP that could increase trust.
- Entertainment posts: 95% of companies do not publish entertainment posts.
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Here's what we have: out of 20 companies in Azerbaijan, only 15% regularly publish expert posts, and most companies post less than 5 posts per month. This indicates low activity, and does not allow you to gain trust from potential customers. 15% of companies run ads from time to time, and 75% do not use them at all, and this limits their visibility. Businesses that do not invest in content and do not use all the possibilities of social networks miss the chance to build strong relationships with their audience.