Analysis of websites of door and window manufacturers in Kazakhstan

An analysis of 30 websites of Kazakhstani door and window manufacturers revealed that most companies have developed websites without taking into account many important parameters that need to be understood when developing a good website that will generate sales.

• Overall Visual Score: Most websites have an average visual appeal, with an average score of 5.3 out of 10.
• Type of websites: 43.3% of websites are catalogs without prices, which can complicate the selection process for customers. 43.3% of sites offer a full-fledged online store and 13.3% offer landing pages.
• When it comes to interactive elements, 83.3% of sites do not have an integrated "live chat", and 73.3% of companies do not offer a "Promotions" section. This can reduce the interest of users in repeated visits.
• User behavior on websites: one of the key metrics is the percentage of users who view only one page per visit. Many companies have a high rate: Krona, Genzo, OSMANOV`S Doors, Bau Doors, Barrier, Arnau and ArJan have 100% of one-page visits. This may indicate inconvenient navigation or lack of incentives to view additional content.
• Availability of social networks: 73.3% of websites have links to social networks, which is a positive indicator. However, 26.7% of websites do not integrate social platforms at all.
• Content and filling: Only 12% of sites have high-quality catalog content, including detailed descriptions, specifications and photos. At the same time, 3 sites are limited to photos only, and 4 sites have text descriptions without visualization.
• Blog: only 9 out of 30 sites have a blog, and only 3 companies regularly publish articles. This suggests that most companies are ignoring the potential of a blog to attract customers through useful content and SEO optimization.
• Shopping functionality: Cart is missing on 86.7% of sites, making it impossible for customers to place orders conveniently. Similarly, the Customer Area is absent on 86.7% of sites, limiting the possibility of personalization, access to order history and creating a permanent customer base.
• Filters in the catalog: Filters that allow you to quickly find the right products are absent on 63.3% of sites. This greatly complicates navigation and makes users spend more time searching.
• User behavior: The average number of pages visited per visit is only 2.82, which indicates insufficient content quality or navigation problems. The best result was demonstrated by WoodMakerkz with 46 visited pages. However, most sites have a critically low level of engagement.