Social media analysis of door manufacturers in Bulgaria

An analysis of 15 pages of Bulgarian door manufacturers showed that most companies still do not understand how to work with social media in 2025

• Visual unity of profiles: 13.3% of profiles have a single visual theme, but 60% have no visual unity, and 26.7% have partial unity.
• Expert posts: only 6.7% of companies regularly publish expert posts, 6.7% of companies sometimes, and 86.7% of companies do not publish at all.
• Number of publications per month: the maximum number of publications per month is 15 (Desant). Most companies publish only 0–5 posts per month.
• Frequency of publications: 60% of companies have a low frequency of publications, 26.7% - moderate, and 13.3% - high.
• Advertising activity: 6.7% of companies run ads periodically, and 93.3% do not use advertising at all.
• Advertising creatives: Lack of advertising in the format of user-generated content (UGC), which significantly reduces engagement.
• Publication of completed objects: 86.7% of companies frequently publish completed objects, but 13.3% of companies do so only sometimes.
• Stories: 100% of companies do not keep stories or do so irregularly.
• Highlights: 26.7% of companies have well-designed highlights, 66.67% do not have them at all, and 6.67% have poorly designed highlights.
• Description of profiles: 20% of profiles have an unclear USP (unique selling proposition), only 6.67% include numbers that could increase credibility.
• Entertainment posts: 93.3% of companies do not publish entertainment posts.