Analysis of door manufacturing companies' social media in the USA

An analysis of 30 pages of door manufacturers in the United States showed that most companies still do not understand how to work with social media in 2025

• Visual unity of profiles: 20% of profiles have a single visual theme, but 33.3% have no visual unity, and 46.7% have partial unity.
• Expert posts: only 3.3% of companies regularly publish expert posts, 53.3% of companies publish them sometimes, and 43.3% of companies do not publish them at all.
• Number of publications per month: the maximum number of publications per month is 27 (Pella). Most companies publish only 0–14 posts per month.
• Frequency of publications: 36.7% of companies have a low frequency of publications, 23.3% - moderate, and 40% - high.
• Advertising activity: 21.3% of companies run ads periodically, 21.3% - constantly, and 53.3% do not use advertising at all.
• Advertising creatives: the average number of creatives is 21.6. Low share of advertising in the format of user-generated content (UGC), which significantly reduces engagement.
• Publication of completed objects: 90% of companies publish completed objects frequently, but 10% of companies do so only sometimes.
• Stories: 90% of companies do not keep stories or do so irregularly, and only 10% of companies do so regularly.
• Highlights: 66.7% of companies have well-designed highlights, 10% do not have them at all, and 23.3% have poorly designed highlights.
• Profile descriptions: all profiles have a USP (unique selling proposition), but only 20% include numbers that could increase trust.
• Entertainment posts: 95% of companies do not publish entertainment posts