Analysis of door manufacturing companies' social media in Spain

An analysis of 20 pages of Spanish door manufacturers showed that most companies still do not understand how to work with social media in 2025

• Visual unity of profiles: 25% of profiles have a single visual theme, but 50% have no visual unity, and 25% have partial unity.
• Expert posts: only 35% of companies regularly publish expert posts, 15% of companies publish them sometimes, and 50% of companies do not publish them at all.
• Number of publications per month: the maximum number of publications per month is 20 (Brico Valera). Most companies publish only 0–7 posts per month.
• Frequency of publications: 45% of companies have a low frequency of publications, 30% have a moderate frequency, and 25% have a high frequency.
• Advertising activity: 10% of companies run ads periodically, 15% do not show them, and 75% do not use advertising at all.
• Advertising creatives: Lack of advertising in the format of user-generated content (UGC), which significantly reduces engagement.
• Publication of completed objects: 70% of companies publish completed objects frequently, but 30% of companies do so only sometimes.
• Stories: 90% of companies do not keep stories or do so irregularly, and only 10% of companies do so regularly.
• Highlights: 45% of companies have well-designed highlights, 30% don't have them at all, and 25% have poorly designed highlights.
• Description of profiles: 25% of profiles have an unclear USP (unique selling proposition), only 20% include numbers that could increase credibility.
• Entertainment posts: 66.67% of companies do not publish entertainment posts, 23.33% - sometimes, and 10% of companies often publish.