Analysis of social networks of door manufacturers in Ukraine

An analysis of 40 pages of Ukrainian door manufacturers showed that most companies still do not understand how to work with social media in 2025

• Visual unity of profiles: 45% of profiles have a single visual theme, but 15% have no visual cohesion, and 40% have partial cohesion.
• Expert posts: 22.5% of companies regularly publish expert posts, 35% of companies publish them sometimes, and 42.5% of companies do not publish them at all.
• Number of publications per month: the maximum number of publications per month is 37 (KORFAD). Most companies publish only 0–9 posts per month.
• Frequency of publications: 40% of companies have a low frequency of publications, 25% have a moderate frequency, and 35% have a high frequency.
• Advertising activity: 17.5% of companies run ads periodically, 10% - constantly, and 72.5% do not use advertising at all.
• Advertising creatives: the average number of creatives is 1.23. Only 2 companies run ads in the format of user-generated content (UGC), which significantly reduces engagement.
• Publication of completed objects: 87.5% of companies frequently publish completed objects, but 12.5% of companies do so only sometimes.
• Stories: 65% of companies do not keep stories or do so irregularly, and only 35% of companies do so regularly.
• Highlights: 75% of companies have well-designed highlights, 10% have partially designed highlights, and 15% have poorly designed highlights.
• Profile descriptions: Almost all profiles have a USP (unique selling proposition), but only 52.5% include numbers, which could increase credibility.
• Entertainment posts: 67.5% of companies do not publish entertainment posts, 22.5% sometimes, and 10% of companies often publish.