Analysis of door manufacturing companies' social media in the United Kingdom

An analysis of 20 pages of British door manufacturers showed that most companies still don't understand how to work with social media in 2025

• Visual unity of profiles: 15% of profiles have a single visual theme, but 40% have no visual unity, and 45% have partial unity.
• Expert posts: no company regularly publishes expert posts, 30% of companies do so sometimes, and 70% of companies do not publish at all.
• Number of publications per month: the maximum number of publications per month is 22 (Endurance Doors, Patchett Joinery and Spitfire). Most companies publish only 0–12 posts per month.
• Frequency of publications: 25% of companies have a low frequency of publications, 25% have a moderate frequency, and 50% have a high frequency.
• Advertising activity: 30% of companies run ads periodically, 15% - constantly, and 55% do not use advertising at all.
• Advertising creatives: the average number of creatives is 4.55. The absence of advertising in the format of user-generated content (UGC), which significantly reduces engagement.
• Publication of completed objects: 95% of companies publish completed objects frequently, but 5% of companies do so only sometimes.
• Stories: 85% of companies do not keep stories or do so irregularly, and only 15% of companies do so regularly.
• Highlights: 95% of companies have well-designed highlights, and 5% have partially designed highlights.
• Profile descriptions: all profiles have a USP (unique selling proposition), but only 35% include numbers, which could increase credibility.
• Entertainment posts: 90% of companies do not publish entertainment posts, 5% sometimes, and 5% of companies often publish.