Analysis of websites of door manufacturers in France

An analysis of 30 websites of French door and window manufacturers revealed that most companies have developed websites without taking into account many important parameters that need to be understood when developing a good website that will generate sales.

• Overall Visual Score: Most websites have an average visual appeal, with an average score of 6.53 out of 10.
• Type of websites: 90% of websites are catalogs without prices, which can complicate the selection process for customers. Only 6.67% of websites offer a full-fledged online store and 3.33% offer landing pages.
• As for interactive elements, 93.33% of sites do not have an integrated "live chat", and 96.67% of companies do not offer a "Promotions"section. This can reduce the interest of users in repeat visits.
• User behavior on websites: one of the key metrics is the percentage of users who view only one page per visit. Few companies have a high rate: Flandres Fermetures and AluK have 100% one-page visits. This may indicate inconvenient navigation or a lack of incentives to view additional content. 13.33% of sites do not integrate social platforms at all.
• Content and filling: Only 17 websites have high-quality catalog content, including detailed descriptions, specifications, and photos. At the same time, 5 sites are limited to photos only, and 2 sites have text descriptions without visualization.
• Activity and traffic: The average number of site visits is 9170 per month. However, K-Line demonstrates significantly higher figures - 83,582 visits. Several sites remain practically without traffic.
• Blog: only 18 out of 30 sites have a blog, and only 2 companies regularly publish articles. This suggests that most companies are ignoring the potential of a blog to attract customers through useful content and SEO optimization.
• Shopping functionality: Cart is absent on 93.33% of sites, which makes it impossible for customers to place orders conveniently. Similarly, the customer's account is absent on 86.67% of sites, limiting the possibility of personalization, access to order history and creating a permanent customer base.
• Filters in the catalog: Filters that allow you to quickly find the right products are absent on 73.3% of sites. This greatly complicates navigation and makes users spend more time searching.
• User behavior: the average number of pages visited per visit is only 3.01, which indicates insufficient content quality or navigation problems. The best result was demonstrated by BREMAUD with 10.6 visited pages. However, most sites have a critically low level of engagement.