Analysis of door manufacturing companies' websites in Lithuania

An analysis of 20 websites of Lithuanian door manufacturers revealed that most companies have developed websites without taking into account many important parameters that need to be understood when developing a good website that will generate sales.

• Overall Visual Score: Most websites have an average visual appeal, with an average score of 5.3 out of 10.
• Type of websites: 95% of websites are catalogs without prices, which can complicate the selection process for customers. Only one site offers a full-fledged online store.
• When it comes to interactive elements,no site has an integrated "live chat", and 95% of companies do not offer a "Promotions" section. This can reduce user interest in repeat visits.
• User behavior on websites: one of the key metrics is the percentage of users who view only one page per visit. Many companies have a high rate: Genmak, Loskana, TOTUM, Vilve, and Vinkelis ir Ko have 100% one-page visits. This may indicate inconvenient navigation or lack of incentives to view additional content.
• Social media presence: 70% of websites have links to social media, which is a positive indicator. However, 30% of sites do not integrate social platforms at all.
• Contact information: contact information is available on all websites, which is a significant advantage. However, 50% of sites do not have a feedback form, which can complicate communication for customers.
• Content and filling: Only 7 sites have high-quality catalog content, including detailed descriptions, specifications, and photos. At the same time, 4 sites are limited to photos only, and 2 sites have text descriptions without visualization.
• Activity and traffic: The average number of site visits is 1,690 per month. However, a few companies, such as Loskana and MEGRAME, demonstrate significantly higher rates (15,063 and 4,864 visits, respectively). Most sites remain virtually traffic-free.
• Blog: only 6 out of 20 sites have a blog, and only 4 companies regularly publish articles. This shows that most companies ignore the potential of a blog to attract customers through useful content and SEO optimization.
• Shopping functionality: Cart is missing on 95% of websites, making it impossible for customers to place orders conveniently. Similarly, the customer's account is absent on 95% of sites, limiting the possibility of personalization, access to order history and creating a permanent customer base.
• Filters in the catalog: Filters that allow you to quickly find the right products are absent on 95% of sites. This greatly complicates navigation and makes users spend more time searching.
• User behavior: The average number of pages visited per visit is only 1.38, which indicates insufficient content quality or navigation problems. The best result was demonstrated by Aveplast with 4.1 visited pages. However, most sites have a critically low level of engagement.