Analysis of the websites of door manufacturers in Romania

An analysis of 20 websites of Romanian door and window manufacturers revealed that most companies have developed websites without taking into account many important parameters that need to be understood when developing a good website that will generate sales.

• Overall Visual Score: Most websites have an average visual appeal, with an average score of 4.5 out of 10.
• Type of websites: 80% of websites are catalogs without prices, which can complicate the selection process for customers. Only 20% of sites offer a full-fledged online store.
• When it comes to interactive elements, 95% of sites do not have an integrated "live chat", and 90% of companies do not offer a "Promotions"section. This can reduce user interest in repeat visits.
• User behavior on websites: one of the key metrics is the percentage of users who view only one page per visit. Many companies have a high rate: Termoexpress, Mecanoplast, Elmaco Impex, ECO TUDOOR, and Avadol have 100% one-page visits. This may indicate inconvenient navigation or lack of incentives to view additional content.
• Social media presence: 75% of websites have links to social media, which is a positive indicator. However, 25% of sites do not integrate social platforms at all.
• Contact information: contact information is available on almost all websites, which is a significant advantage. However, 30% of websites do not have a feedback form, which can make communication difficult for customers.
• Content and filling: Only 8 websites have high-quality catalog content, including detailed descriptions, specifications and photos. At the same time, 7 websites are limited to photos only.
• Activity and traffic: The average number of site visits is 2890 per month. However, Ruspin Home demonstrates much higher figures - 16,400 visits. Several sites remain practically without traffic.
• Blog: only 14 out of 20 sites have a blog, and only 1 company regularly publishes articles. This suggests that most companies are ignoring the potential of a blog to attract customers through useful content and SEO optimization.
• Shopping functionality: Cart is absent on 80% of websites, which makes it impossible for customers to place orders conveniently. Similarly, the customer's account is absent on 85% of sites, limiting the possibility of personalization, access to order history and creating a permanent customer base.
• Filters in the catalog: Filters that allow you to quickly find the right products are absent on 70% of sites. This greatly complicates navigation and makes users spend more time searching.
• User behavior: the average number of pages visited per visit is only 1.6, which indicates insufficient content quality or navigation problems. The best result was demonstrated by Pinum with 3.8 visited pages. However, most sites have a critically low level of engagement.