An analysis of 22 websites of Austrian door and window manufacturers revealed that most companies have developed websites without taking into account many important parameters that need to be understood when developing a good website that will generate sales.

• Overall Visual Score: Most websites have an average visual appeal, with an average score of 6.18 out of 10.
• Type of websites: 77.27% of websites are catalogs without prices, which can complicate the selection process for customers. Only 22.73% of sites offer full-fledged online stores.
• When it comes to interactive elements, 95.45% of sites do not have an integrated "live chat", and 86.36% of companies do not offer a "Promotions" section. This can reduce the interest of users in repeat visits.
• User behavior on websites: one of the key metrics is the percentage of users who view only one page per visit. One company has a high rate: Gerhard Gwechenberger has 100% one-page visits. This may indicate inconvenient navigation or lack of incentives to view additional content. 22.73% of sites do not integrate social platforms at all.
• Content and filling: 15 websites have high-quality catalog content, including detailed descriptions, specifications and photos. At the same time, 2 sites are limited to photos only.
• Activity and traffic: The average number of site visits is 13,500 per month. However, Internorm demonstrates much higher figures - 75,216 visits. Several sites remain practically without traffic.
• Blog: only 10 out of 22 sites have a blog, and only 2 companies regularly publish articles. This suggests that most companies are ignoring the potential of a blog to attract customers through useful content and SEO optimization.
• Shopping functionality: Cart is missing on 72.73% of sites, making it impossible for customers to place orders conveniently. Similarly, the customer's account is absent on 72.73% of sites, limiting the possibility of personalization, access to order history and creating a permanent customer base.
• Filters in the catalog: Filters that allow you to quickly find the right products are absent on 81.82% of sites. This greatly complicates navigation and makes users spend more time searching.
• User behavior: the average number of pages visited per visit is only 2.56, which indicates insufficient content quality or navigation problems. Gaulhofer demonstrated the best result with 5.9 visited pages. However, most sites have a critically low level of engagement.