Analysis of door manufacturers' websites in Turkey

An analysis of 26 websites of Turkish door manufacturers revealed that most companies have developed websites without taking into account many important parameters that need to be understood when developing a good website that will generate sales.

• Overall Visual Score: Most websites have an average visual appeal, with an average score of 5.85 out of 10.
• Type of websites: 92.31% of websites are catalogs without prices, which can complicate the selection process for customers. Only one site offers a full-fledged online store.
• When it comes to interactive elements,92.31% of sites do not have an integrated "live chat", and 92.31% of companies do not offer a "Promotions"section. This can reduce the interest of users in repeat visits.
• User behavior on websites: one of the key metrics is the percentage of users who view only one page per visit. Many companies have a high rate: Turkey Steel Door, SMS Steel Door, ONEDOR, KONTRA, Esadoor and Acrodoor have 100% one-page visits. This may indicate inconvenient navigation or lack of incentives to view additional content.
• Social media presence: most sites have links to social media, which is a positive indicator. However, 23.08% of sites do not integrate social platforms at all.
• Contact information: contact information is available on all sites, which is a significant advantage. However, 19.23% of sites do not have a feedback form, which can complicate communication for customers.
• Content and filling: Only 4 sites have high-quality catalog content, including detailed descriptions, specifications and photos. At the same time, 15 sites are limited to photos only, and 1 site has text descriptions without visualization.
• Activity and traffic: The average number of site visits is 3590 per month. However, Kale Kilit demonstrates much higher rates - 60399 visits. Most sites remain practically without traffic.
• Blog: only 9 out of 26 sites have a blog, and only 3 companies regularly publish articles. This shows that most companies ignore the potential of a blog to attract customers through useful content and SEO optimization.
• Shopping functionality: Cart is missing on 92.31% of sites, making it impossible for customers to place orders conveniently. Similarly, the customer's account is absent on 92.31% of sites, limiting the possibility of personalization, access to order history and creating a permanent customer base.
• Filters in the catalog: filters that allow you to quickly find the right products are absent on 100% of sites. This greatly complicates navigation and makes users spend more time searching.
• User behavior: The average number of pages visited per visit is only 2.15, which indicates insufficient content quality or navigation problems. The best result was demonstrated by Tezdoor with 9.1 visited pages. However, most sites have a critically low level of engagement.