Instagram analytics of Italian door manufacturing companies

An analysis of 30 pages of door manufacturers in Italy showed that most companies still do not understand how to work with social media in 2025

• Visual unity of profiles: 56.7% of profiles have a single visual theme, but 3.3% have no visual cohesion, and 40% have partial cohesion.
• Expert posts: 40% of companies publish expert posts regularly, 30% of companies publish them sometimes, and 30% of companies do not publish them at all.
• Number of publications per month: the maximum number of publications per month is 15 (Lualdi Porte and Linvisibile). Most companies publish only 0-10 posts per month.
• Frequency of publications: 43.3% of companies have a low frequency of publications, 26.7% - moderate, and 30% - high.
• Advertising activity: 23.3% of companies run ads periodically, 10% - constantly, and 66.7% do not use advertising at all.
• Advertising creatives: the average number of creatives is 4.7. Low share of advertising in the format of user-generated content (UGC), which significantly reduces engagement.
• Publication of completed objects: 86.7% of companies frequently publish completed objects, but 13.3% of companies do so only sometimes.
• Stories: 86.7% of companies do not keep histories or do so irregularly, while only 13.3% of companies do so regularly.
• Highlights: 70% of companies have well-designed highlights, 20% do not have them at all, and 10% have partially designed highlights.
• Description of profiles: 16.7% of profiles have an unspecified USP (unique selling proposition), and only 20% include numbers that could increase trust.
• Entertainment posts: None of the companies publish entertainment posts.