Analysis of kitchen manufacturing companies' social media in Latvia

An analysis of 18 pages of Latvian kitchen manufacturers showed that most companies still do not understand how to work with social media in 2025

• Visual unity of profiles: only 27.8% of profiles have a single visual theme, but 33.3% have no visual unity, and 38.9% have partial unity.
• Expert posts: only 1 company regularly publishes expert posts, 3 companies - sometimes, and 14 companies do not publish them at all.
• Number of publications per month: the maximum number of publications per month is 21 (Virtuves pec pasutijuma). Most companies publish only 0–3 times per month.
• Frequency of publications: 83.3% of companies have a low frequency of publications, and 16.7% have a high frequency.
• Advertising activity: 16.7% of companies run ads periodically, 5.6% run them constantly, and 77.8% do not use advertising at all.
• Advertising creatives: the average number of creatives is 1.44. There is no advertising in the format of user-generated content (UGC), which significantly reduces engagement.
• Publication of completed objects: 30% of companies publish completed objects frequently, but 55% of companies do so only sometimes.
• Stories: 94.4% of companies do not keep stories or do so irregularly, and only 5.6% of companies do so regularly.
• Highlights: 33.3% of companies have well-designed highlights, 50% do not have them at all, and 16.7% have poorly designed highlights.
• Description of profiles: 5.6% of profiles have an unspecified USP (unique selling proposition), but only 22.2% include numbers that could increase credibility.
• Entertainment posts: 94.4% of companies do not publish entertainment posts.