Analysis of the websites of kitchen manufacturers in Germany

An analysis of 20 websites of German kitchen manufacturers revealed that most companies have developed websites without taking into account many important parameters that need to be understood when developing a good website that will generate sales.

• Overall Visual Score: Most websites have a high level of visual appeal, with an average score of 8.4 out of 10.
• Type of websites: 100% of websites are catalogs without prices listed, which can make the selection process difficult for customers.
• Regarding interactive elements, 95% of sites do not have an integrated "live chat", and 100% of companies do not offer a "Promotions" section. This can reduce the interest of users in repeated visits.
• Availability of social networks: 95% of websites have links to social networks, which is a positive indicator. However, 5% of sites do not integrate social platforms at all.
• Contact information: contact information is available on 75% of websites, which is a significant advantage. However, 40% of sites do not have a feedback form, which can make communication difficult for customers.
• Content and content:65% of sites have high-quality catalog content, including detailed descriptions, specifications, and photos. At the same time, 10% of sites are limited to photos only.
• Activity and traffic: The average number of site visits is 24,880 per month. However, a few companies, such as Nobilia and Nolte Kuchen, demonstrate significantly higher rates (169,816 and 122,972 visits, respectively). Several sites remain practically traffic-free.
• Blog: only 8 out of 20 sites have a blog, each of which frequently publishes articles. This suggests that some companies are ignoring the potential of a blog to attract customers through useful content and SEO optimization.
• Shopping functionality: Cart is absent on 100% of sites, which makes it impossible for customers to place orders conveniently. Similarly, the customer's account is absent on 80% of sites, limiting the possibility of personalization, access to order history and creating a permanent customer base.
• Filters in the catalog: Filters that allow you to quickly find the right products are absent on 90% of sites. This greatly complicates navigation and makes users spend more time searching.
• User behavior: the average number of pages visited per visit is only 2.76, which indicates insufficient content quality or navigation problems. The best result was demonstrated by SACHSENKUCHEN with 8.0 visited pages. However, most sites have a critically low level of engagement.