Social media analysis of furniture manufacturers in Croatia

An analysis of 20 pages of Croatian furniture manufacturers showed that most companies still do not understand how to work with social media in 2025

• Visual cohesion of profiles: most profiles have partial visual cohesion, but 35% have no visual cohesion, and only 10% have a single visual theme.
• Expert posts: only 1 company regularly publishes expert posts, 6 companies - sometimes, and 13 companies do not publish them at all.
Number of publications per month: the maximum number of publications per month is 18 (Prima). Most companies publish only 0 to 5 times per month.
• Frequency of publications: 75% of companies have a low frequency of publications, 15% have a moderate frequency, and 10% have a high frequency.
• Advertising activity: 20% of companies run ads periodically, 10% - constantly, and 70% do not use advertising at all.
• Advertising creatives: the average number of creatives is 3.8. The absence of advertising in the format of user-generated content (UGC), which significantly reduces engagement.
Stories: 80% of companies do not keep stories or do so irregularly, and only 20% of companies do so regularly.Highlights: 55% of companies have well-designed highlights, 30% do not have them at all, and 15% have partially designed highlights.Description of profiles: 20% of profiles have an undefined USP (unique selling proposition), only 5% of USPs include numbers that could increase trust.
• Entertainment posts: 100% of companies do not publish entertainment content.
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