Analysis of furniture manufacturing companies' social media in Canada

An analysis of 30 pages of Canadian furniture manufacturers showed that most companies still do not understand how to work with social media in 2025

• Visual unity of profiles: most profiles have a single visual theme, but 20% lack visual unity, and 36.67% have partial unity.
• Expert posts: only 3 companies regularly publish expert posts, 13 companies - sometimes, and 14 companies do not publish at all.
• Number of publications per month: the maximum number of publications per month is 42 (Rove Concepts). Most companies publish only 0–15 times per month.
• Frequency of publications: 16.67% of companies have a low frequency of publications, 20% have a moderate frequency, and 63.3% have a high frequency.
• Advertising activity: 23.3% of companies run ads periodically, 36.67% - constantly, and 40% do not use advertising at all.
• Advertising creatives: the average number of creatives is 38.47. Only 6.67% of ads are made in the format of user-generated content (UGC), which significantly reduces engagement.
• Publication of completed objects: 28 companies publish completed objects frequently, but 3 companies do so only sometimes.
• Stories: 60% of companies do not keep stories or do it irregularly, and only 40% of companies do it regularly.
• Highlights: 70% of companies have well-designed highlights, 6.67% do not have them at all, and 23.3% have partially designed highlights.
• Profile descriptions: all profiles have a USP (unique selling proposition), but only 33.3% include numbers, which could increase trust.
• Entertainment posts: 70% of companies do not publish entertainment posts, 26.67% sometimes, and 3.33% of companies often publish.