Social media analysis of furniture manufacturers in Lithuania

An analysis of 20 pages of Lithuanian furniture manufacturers showed that most companies still do not understand how to work with social media in 2025

• Visual unity of profiles: 40% of profiles have a single visual theme, but 5% have no visual unity, and 55% have partial unity.
• Expert posts: only 5 companies regularly publish expert posts, 8 companies - sometimes, and 7 companies do not publish at all.
• Number of publications per month: the maximum number of publications per month is 20 (NARBUTAS). Most companies publish only 0–8 times per month.
• Frequency of publications: 50% of companies have a low frequency of publications, 10% have a moderate frequency, and 40% have a high frequency.
• Advertising activity: 20% of companies run ads periodically, 35% run them constantly, and 45% do not use advertising at all.
• Advertising creatives: the average number of creatives is 8. Only 15% of companies use the user-generated content (UGC) format in advertising, which significantly reduces engagement.
• Publication of completed objects: 19 companies publish completed objects frequently, but 1 company does so only sometimes.
• Stories: 80% of companies do not keep stories or do so irregularly, and only 20% of companies do so regularly.
• Highlights: 50% of companies have well-designed highlights, 40% do not have them at all, and 10% have partially designed highlights.Description of profiles: 20% of profiles have an unspecified USP (unique selling proposition), and only 35% of USPs include numbers that could increase trust.
• Entertainment posts: 85% of companies do not publish entertainment posts, and 15% do so sometimes.