Social media analysis of furniture manufacturers in the US

An analysis of 51 pages of American furniture manufacturers showed that most companies still do not understand how to work with social media in 2025

• Visual unity of profiles: most profiles have a single visual theme, but 3.92% have no visual unity, and 39.22% have partial visual unity.
• Expert posts: only 15 companies regularly publish expert posts, 26 companies - sometimes, and 10 companies do not publish at all.
• Number of publications per month: the maximum number of publications per month is 63 (Pottery Barn). Most companies publish only 0 to 20 times per month.
• Frequency of publications: 13.7% of companies have a low frequency of publications, 21.7% - moderate, and 64.7% - high.
Advertising activity: 10.2% of companies run ads periodically, 42.86% run them constantly, and 46.94% do not use advertising at all.
• Advertising creatives: the average number of creatives is 22.31. Only 13.7% of ads are made in the format of user-generated content (UGC), which significantly reduces engagement.
• Publication of completed objects: 48 companies publish completed objects frequently, but 3 companies do so only sometimes.
• Stories: 52.9% of companies do not keep stories or do it irregularly, and only 47.1% of companies do it regularly.
Highlights: 74.5% of companies have well-designed highlights, 11.8% do not have them at all, and 13.7% have partially designed highlights.Description of profiles: 23.53% of profiles have an undefined USP (unique selling proposition), and only 23.53% of USPs include numbers that could increase credibility.Entertainment posts: 70.6% of companies do not publish entertainment posts.
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