An analysis of 36 pages of Ukrainian furniture manufacturers showed that most companies still do not understand how to work with social networks in 2025

• Visual unity of profiles: most profiles have a single visual theme, but 2.8% have no visual unity, and 22.2% have partial unity.
• Expert posts: only 7 companies regularly publish expert posts, 11 companies - sometimes, and 18 companies do not publish them at all.
• Number of publications per month: the maximum number of publications per month is 31 (Valaga). Most companies publish only 0-10 posts per month.
• Frequency of publications: 30.56% of companies have a low frequency of publications, 25% have a moderate frequency, and 44.44% have a high frequency.
• Advertising activity: 22.22% of companies run ads periodically, 19.44% - constantly, and 58.34% do not use advertising at all.
• Advertising creatives: the average number of creatives is 7.25. Only 1 company launches ads in the format of user-generated content (UGC), which significantly reduces engagement.
• Publication of completed objects: 34 companies frequently publish completed objects, but 2 companies do so only sometimes.
• Stories: 55.6% of companies do not keep stories or do it irregularly, and only 44.4% of companies do it regularly.
• Highlights: 94.44% of companies have well-designed highlights, while 5.56% do not have them at all.
• Profile descriptions: almost all profiles have a USP (unique selling proposition), but only 50% include numbers, which could increase trust.
• Entertainment posts: 86.1% of companies do not publish entertainment posts, 8.3% sometimes, and 5.6% of companies often publish them.