Analysis of websites of furniture manufacturers in Belgium

An analysis of 29 websites of Belgian furniture manufacturers revealed that most companies have developed websites without taking into account many important parameters that need to be understood when developing a good website that will generate sales.

• Overall Visual Score: Most websites have a high level of visual appeal, with an average score of 7.28 out of 10.
• Type of websites: 68.97% of websites are catalogs without prices, which complicates the selection process for customers. Only 20.69% of sites are full-fledged online stores, and 10.34% are catalogs with prices.
• When it comes to interactive elements,93.1% of sites do not have an integrated "live chat", and 93.1% of companies do not offer a "Promotions"section. This can reduce the interest of users in repeat visits.
• Availability of social networks: 86.21% of sites have links to social networks, which is a positive indicator.
• Content and content: 65.52% of sites have high-quality catalog content, including detailed descriptions, specifications, and photos. At the same time, 6.9% of sites are limited to photos only.
• Activity and traffic: The average number of site visits is 9260 per month. However, Ethnicraft demonstrates significantly higher figures - 120,443 visits. Several sites remain practically without traffic.
• Blog: only 10 out of 29 sites have a blog, and only 1 company regularly publishes articles. This shows that most companies ignore the potential of a blog to attract customers through useful content and SEO optimization.
• Shopping functionality: Cart is missing on 79.31% of sites, making it impossible for customers to place orders conveniently. Similarly, the customer's account is absent on 79.31% of sites, limiting the possibility of personalization, access to order history and creating a permanent customer base.
• Filters in the catalog: Filters that allow you to quickly find the right products are absent on 82.76% of sites. This greatly complicates navigation and makes users spend more time searching.
• User behavior: The average number of pages visited per visit is only 2.54, which indicates insufficient content quality or navigation problems. The best result was demonstrated by Ethnicraft with 6.2 visited pages. However, most sites have a critically low level of engagement.