Analysis of the websites of furniture manufacturers in the United States

An analysis of 52 websites of American furniture manufacturers revealed that most companies have developed websites without taking into account many important parameters that need to be understood when developing a good website that will generate sales.

• Overall Visual Score: Most websites have a high level of visual appeal, with an average score of 7.58 out of 10.
• Type of websites: 46.15% of websites are full-fledged online stores, which makes the process of selection easier for customers. 53.85% of websites are full-fledged online stores.
• When it comes to interactive elements, 65.38% of sites do not have an integrated "live chat", and 75% of companies do not offer a "Promotions" section. This can reduce the interest of users in repeated visits.
• Availability of social networks: 98.08% of websites have links to social networks, which is a positive indicator.
• Contact information: contact information is available on 90.38% of the sites, which is a significant advantage. However, 30.77% of websites do not have a feedback form, which can make communication difficult for customers.
• Content and filling: 84.6% of sites have high-quality catalog content, including detailed descriptions, specifications, and photos. At the same time, 2% of sites are limited to descriptions only.
• Activity and traffic: The average number of site visits is 590,160 per month. However, Pottery Barn demonstrates much higher figures - 12,950,000 visits. Several sites remain practically without traffic.
• Blog: only 31 out of 52 sites have a blog, and only 13 companies regularly publish articles. This suggests that most companies are ignoring the potential of a blog to attract customers through useful content and SEO optimization.
• Shopping functionality: Cart is missing on 46.15% of sites, making it impossible for customers to place orders conveniently. Similarly, the customer account is missing on 42.31% of sites, limiting the possibility of personalization, access to order history and creating a permanent customer base.
• Filters in the catalog: Filters that allow you to quickly find the right products are absent on 38.46% of sites. This greatly complicates navigation and makes users spend more time searching.
• User behavior: The average number of pages visited per visit is only 3.85, which indicates insufficient content quality or navigation problems. The best result was demonstrated by Vanguard Furniture with 9.1 visited pages. However, most sites have a critically low level of engagement.