Social media analysis of construction companies in Hungary

An analysis of 20 pages of developers in Hungary showed that most companies still do not understand how to work with social media in 2025

• Visual unity of profiles: only 5% of profiles have a single visual theme, but 65% have no visual unity, and 30% have partial unity.
• Expert posts: only 2 companies regularly publish expert posts, 9 companies - sometimes, and 9 companies do not publish at all.
• Number of publications per month: the maximum number of publications per month is 16 (Market Epito). Most companies publish only 0-5 posts per month.
• Frequency of publications: 65% of companies have a low frequency of publications, 10% - moderate, and 25% - high.
• Advertising activity: 25% of companies run advertising periodically, and 75% do not use advertising at all.
• Advertising creatives: the average number of creatives is 1.15. There is no advertising in the format of user-generated content (UGC), which significantly reduces engagement.
• Publication of completed objects: 50% of companies publish completed objects frequently, but 50% of companies do so only sometimes.
• Stories: 100% of companies don't keep stories or do it irregularly.
• Highlights: 40% of companies have well-designed highlights, 55% don't have them at all, and 5% have poorly designed highlights.
Description of profiles: 20% of profiles have an unclear USP (unique selling proposition), and 35% do not include numbers in the USP, which could increase trust.
• Entertainment posts: 95% of companies do not publish entertainment posts.