Analysis of social networks of real estate developers in Ukraine

An analysis of 40 pages of developers in Ukraine showed that most companies still do not understand how to work with social networks in 2025

• Visual unity of profiles: only 50% of profiles have a single visual theme, but 25% have no visual unity, and 25% have partial unity.
• Expert posts: only 15 companies regularly publish expert posts, 18 companies - sometimes, and 7 companies do not publish at all.
• Number of publications per month: maximum publications per month - 40 (Synergy). Most companies publish only 0–12 posts per month.
• Frequency of publications: 25% of companies have a low frequency of publications, 22.5% have a moderate frequency, and 52.5% have a high frequency.
• Advertising activity: 25% of companies run ads periodically, 35% run them constantly, and 40% do not use advertising at all.
• Advertising creatives: the average number of creatives is 21.13. Only 3 companies run ads in the format of user-generated content (UGC), which significantly reduces engagement.
• Publication of completed objects: 87.5% of companies frequently publish completed objects, but 12.5% of companies do so only sometimes.
• Stories: 75% of companies do not keep stories or do so irregularly, and only 25% of companies do so regularly.
Highlights: 80% of companies have well-designed highlights, 15% do not have them at all, and 5% have partially designed highlights.Description of profiles: 5% of profiles have an undefined USP (unique selling proposition), and the remaining 37.5% do not include numbers in the USP that could increase trust.
• Entertainment posts: 70% of companies do not publish entertainment posts.
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