Analysis of websites of real estate developers in Belgium

An analysis of 34 websites of Belgian developers has revealed that most companies have developed websites without taking into account many important parameters that need to be understood when developing a good website that will generate sales.

• Overall Visual Score: The majority of websites have a high level of visual appeal, with an average score of 7 out of 10.
• When it comes to interactive elements, 90.91% of websites do not have integrated "live chat". This can reduce user interest in repeat visits.
• User behavior on websites: one of the key metrics is the percentage of users who view only one page per visit. Several companies have a high rate: Zabra Real Estate and UrbanLink have 100% one-page visits. This may indicate inconvenient navigation or lack of incentives to view additional content. 11.76% of sites do not integrate social platforms at all.
• Contact information: contact information is available on all websites, which is a significant advantage. However, 11.76% of websites do not have a feedback form, which can make communication difficult for customers.
• Content and content: 26 sites have high-quality catalog content, including detailed descriptions, specifications, and photos.
• Activity and attendance: The average number of site visits is 3510 per month. However, a few companies, such as Victoire and Bouygues Immobilier, demonstrate significantly higher rates (61,707 and 39,223 visits, respectively). Several sites remain practically traffic-free.Blog: 6 out of 34 sites have a blog, and only 9 companies regularly publish articles. This suggests that some companies are ignoring the potential of a blog to attract customers through useful content and SEO optimization.
• Functionality for demonstrating objects: Links to subpages with completed objects are absent on 58.82% of sites, which makes it impossible to conveniently and efficiently review the object. Similarly, 3D visualization/aerial photography of the object is absent on 88.24% of sites, limiting the possibility of a comprehensive overview of the object.
• Filters in the catalog: Filters that allow you to quickly find the right products are absent on 55.88% of sites. This greatly complicates navigation and makes users spend more time searching.
• User behavior: The average number of pages visited per visit is only 2.52, which indicates insufficient content quality or navigation problems. The best result was demonstrated by Victoire with 17.2 visited pages. Most sites have an average level of engagement.