An analysis of 20 pages of Turkish flooring manufacturers showed that most companies still do not understand how to work with social media in 2025

• Visual unity of profiles: only 40% of profiles have a single visual theme, but 25% have no visual unity, and 35% have partial unity.
• Expert posts: only 2 companies regularly publish expert posts, 8 companies - sometimes, and 10 companies do not publish at all.
• Number of publications per month: the maximum number of publications per month is 26 (Karoistanbul). Most companies publish only 0–6 times per month.
• Frequency of publications: 55% of companies have a low frequency of publications, 15% have a moderate frequency, and 30% have a high frequency.
• Advertising activity: 15% of companies run ads periodically, 10% - constantly, and 75% do not use advertising at all.
• Advertising creatives: the average number of creatives is 6.5. There is no advertising in the format of user-generated content (UGC), which significantly reduces engagement.
• Publication of completed objects: 30% of companies publish completed objects frequently, but 55% of companies do so only sometimes.
• Stories: 65% of companies do not keep stories or do so irregularly, and only 35% of companies do so regularly.
• Highlights: 65% of companies have well-designed highlights, 10% do not have them at all, and 25% have poorly designed highlights.Description of profiles: 30% of profiles have an unspecified USP (unique selling proposition), but only 20% include numbers that could increase credibility.
• Entertainment posts: 90% of companies do not publish entertainment posts.