Analysis of websites of flooring manufacturers in Turkey

An analysis of 21 websites of Turkish flooring manufacturers revealed that most companies have developed websites without taking into account many important parameters that need to be understood when developing a good website that will generate sales.

• Overall Visual Score: most websites have a high level of visual appeal, with an average score of 7.19 out of 10.
• Type of websites: 85.7% of sites are catalogs without prices, which can make the selection process difficult for customers.
• When it comes to interactive elements, 95.24% of sites do not have an integrated "live chat", and 100% of companies do not offer a "Promotions"section. This can reduce the interest of users in repeated visits.
• Availability of social networks: 90.48% of websites have links to social networks, which is a positive indicator.
• User behavior on websites: one of the key metrics is the percentage of users who view only one page per visit: Floorlabs has 100% one-page visits. This may indicate inconvenient navigation or lack of incentives to view additional content.
• Contact information: contact information is available on 90.48% of sites, which is a significant advantage. However, 23.81% of sites do not have a feedback form, which can make communication difficult for customers.
• Content and filling: 52.38% of sites have high-quality catalog content, including detailed descriptions, specifications, and photos. At the same time, 14.29% of sites are limited to photos only.
• Activity and traffic: the average number of site visits is 16,630 per month. However, one company - AGT - demonstrates significantly higher rates (119,412 visits). Several sites remain practically without traffic.
• Blog: only 13 out of 21 sites have a blog, and only 3 companies regularly publish articles. This suggests that most companies are ignoring the potential of a blog to attract customers through useful content and SEO optimization.
• Functionality for shopping: cart is absent on 95.24% of sites, which makes it impossible for customers to place orders conveniently. Similarly, the customer's account is absent on 90.48% of sites, limiting the possibility of personalization, access to order history and creating a permanent customer base.
• Filters in the catalog: filters that allow you to quickly find the right products are absent on 69.1% of sites. This greatly complicates navigation and makes users spend more time searching.
• User behavior: the average number of pages visited per visit is only 2.89, which indicates insufficient content quality or navigation problems. The best result was demonstrated by ADO Floor with 12 visited pages. However, most sites have a critically low level of engagement.