Analysis of social media of flooring manufacturers and distributors in Belgium

The analysis of social media of flooring manufacturers and distributors in Belgium shows that companies mainly focus on visual content, product showcases, and short-form videos. Instagram and Facebook are the primary platforms used to attract customers, but the content is often repetitive and lacks strong engagement strategies. Key issues include low interactivity, limited emotional appeal, and a lack of creative and differentiated content, which reduces organic reach and overall audience engagement.