Analysis of websites of flooring manufacturers and distributors in Belgium

The analysis of websites of flooring manufacturers and distributors in Belgium shows that most companies focus on product presentation, catalog structure, and basic information about materials and services. The websites are generally functional but often lack modern design, strong visual engagement, and clear user journeys. Common issues include outdated interfaces, weak differentiation, limited interactivity, and insufficient emphasis on customer needs, which reduces conversion potential and overall user experience.