Analysis of plumbing manufacturing companies' social media in the Czech Republic

An analysis of 14 pages of Czech sanitary ware manufacturers showed that most companies still do not understand how to work with social media in 2025

• Visual unity of profiles: 50% of profiles have a single visual theme, but 28.57% have no visual cohesion, and 21.43% have partial visual cohesion.
• Expert posts: no company publishes expert posts regularly, 5 companies do so sometimes, and 9 companies do not publish them at all.
• Number of publications per month: the maximum number of publications per month is 19 (Mexen). Most companies publish only 0–7 posts per month.
• Frequency of publications: 50% of companies have a low frequency of publications, 21.43% - moderate, and 28.57% - high.
• Advertising activity: 21.43% of companies run ads periodically, 21.43% run them constantly, and 57.14% do not use advertising at all.
• Advertising creatives: the average number of creatives is 5.71. There is no advertising in the format of user-generated content (UGC), which significantly reduces engagement.
• Publication of completed objects: 85.7% of companies frequently publish completed objects, but 14.3% of companies do so only sometimes.
• Stories: 71.4% of companies do not keep histories or do so irregularly, while only 28.6% of companies do so regularly.
• Highlights: 42.9% of companies have well-designed highlights, and 57.1% have poorly designed highlights.
• Profile descriptions: all profiles have a USP (unique selling proposition), but only 28.57% include numbers, which could increase trust.
• Entertainment posts: 93% of companies do not publish entertainment posts.