Analysis of social networks of sanitary ware companies in Ukraine

An analysis of 17 pages of Ukrainian sanitary ware manufacturers showed that most companies still do not understand how to work with social media in 2025

• Visual unity of profiles: most profiles have a single visual theme, but 17.6% have no visual unity, and 29.4% have partial unity.
• Expert posts: only 11.8% of companies publish expert posts regularly, 11.8% of companies publish them sometimes, and 76.5% of companies do not publish them at all.
Number of publications per month: the maximum number of publications per month is 32 (Snail). Most companies publish only 0–11 posts per month.
• Frequency of publications: 35.3% of companies have a low frequency of publications, 17.6% - moderate, and 47.1% - high.
Advertising activity: 29.41% of companies run ads periodically, 29.41% run ads constantly, and 41.18% do not use advertising at all.
• Advertising creatives: the average number of creatives is 7.18. Only 2 companies use advertising in the format of user-generated content (UGC), which significantly reduces engagement.
• Publication of completed objects: 94.12% of companies publish completed objects frequently, but 5.88% of companies do so only sometimes.
• Stories: 41.2% of companies do not keep histories or do so irregularly, while only 58.8% of companies do so regularly.
Highlights: 82.4% of companies have well-designed websites, and 17.6% have partially designed or no website.
• Description of profiles: 17.6% of profiles have an unspecified USP (unique selling proposition), and only 35.3% include numbers that could increase credibility.
Entertainment posts: 88.24% of companies do not publish entertainment posts.
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